DRTV Hit-New Heart Monitoring Device Knocks it Out of the Park!

 

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New Global DRTV Hit In Progress Technology Freezes Cancer Cells Perfect for Pfizer (PFE:NYSE)

 

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Dr. Fauci Vs. Senator Rand Paul Should My Pillow Employees Double Mask While Shooting TV and DRTV Commercials

 

DONALD TRUMP: The King Of Direct Marketing and DRTV Is He About To Win in 2020?

Donald Trump is the greatest promoter of all time and the most brilliant direct marketer ever. This guy got paid over $200 million to run his own infomercial during prime time.  That's brilliant!

Watching Donald Trump run for President has been amazing, amusing, shocking and often surreal.

You couldn't turn the TV set on in August without seeing him wage war against the World and Republican Party without spending a dime in media.

He dominated TV nationally because we were all engaged in a real life reality series.

Why has he been so successful?  It's simple people are pissed off and if the Republicans don't nominate him chances are they'll nominate world famous neurosurgeon Dr. Ben Carson.

I actually think that Charlie Gasparino of Fox News and Fox Business News has called the reason Donald Trump will walk away...he's cheap.  Even though Donald Trump says he's self funding he still hasn't mobilized the necessary ground troops with a $200 million check and he dropped the bombshell Sunday when he said if he faded in the polls he'd drop out.

To me the king of all DRTV and media dropped his glove and said, here's my exit strategy, "if I drop in the polls I'll go back to work."

I like Trump because he's created the greatest pitch ever in politics, he's telling people he can't be bought, but can he stomach the expense of writing the big check of $200 million to open offices and then go to work staffing a full fledged campaign?  I'm like Charlie Gasparino, I doubt it. It's almost like he wants to implode just so he can save face and avoid writing that huge check.

                                             written by Brad Richdale

Peter Diamandis About The Future And How It Will Effect DRTV-A TED Talk by "Brad Richdale"

This is an interesting talk by Peter Diamandis and what will happen in the future and how it will effect the DRTV industry.



                                        written by "Brad Richdale"

                           

The Near Perfect Press Release for DRTV by Brad Richdale

This is the near perfect press release we issued when I bought 9 percent of Stokely.

Study it.  The Anderson Group's writers did a great job in putting it together which opened the door for many interviews.

Study the near perfect structure from the headline to the finish, http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html

                                                   written by Brad Richdale

NEWS FOR: ABC KVUE and KTRK Story On Global Photon's Technology For Cancer and Auto Immune Disorders

Here's a great DRTV and direct response story that ABC in Austin, KVUE and ABC in Houston KTRK aired on Global Photon's technology.

This story also found http://www.kvue.com/story/news/health/2014/10/15/lighttherapybreastcancer/17321915/

                                           written by Brad Richdale




                 

What Every DRTV Entrepreneur Can Learn From "Brian Grazer" And Ron Howard's The Good Lie By Brad Richdale

I wrote an article that is particularly important for Entrepreneurs to be aware of, namely trends.  The trend in Hollywood right now is that faith based films are doing huge numbers and making a lot of money.

Brian Grazer and Ron Howard know that faith based family films aren't just doing well at the box office, they are also doing well in Pay Per View, DVD sales and of course DVD rentals.  Faith based films are a trend that great Hollywood producers can't ignore. If you are in DRTV or direct response you must be aware when trends exist and capitalize of those trends. You can only do this by being aware and inquisitive at all times.

Their new film, THE GOOD LIE with Reese Witherspoon  is facing off against Nic Cage starring in LEFT BEHIND.  The full story and trailer for THE GOOD LIE is here http://bradrichdalewikipedia.blogspot.com/2014/10/news-for-reese-witherspoon-brian-grazer.html

                                                     By Brad Richdale Author

NEWS FOR PERRY MARSHALL: How To Cut Your On-Line Ad Budget By 70% And Increase Sales

Perry Marshall just sent me a fascinating email about one of his customers who slashed their on line advertising budget by 70% and increased sales in the process.  This interview is just 17 minutes and will change the course of your on line advertising and maximize results fast.

Get on Perry's mailing list, it will help you. Just go to www.perrymarshall.com.  Reducing your budget while increasing response is critically important in order to succeed in any direct response tv, drtv, or direct response television offer. 

                                                written by Brad Richdale Author
    This story is also found at http://www.bizjournals.com/prnewswire/press_releases/2015/02/18/DC35046 and further commentary is at https://en.wikipedia.org/wiki/Spruce_Creek_High_School

                         

"Cancer Treatment Centers of America", DRTV and Direct Response Marketing by "Brad Richdale"

Today I was watching TV and saw an ad from Cancer Treatment Centers Of America.  The ad was produced to insert within programs like the 700 Club. Typically time within these programs which are paid programs isn't that expensive in terms of cost per thousand (CPM).

Cancer Treatment Centers of America, (the account is represented by a friend of mine) did a commercial completely devoted to the spiritual aspect of prayer for healing specifically targeting Christians. The story of the woman in the commercial really gets your attention as she tells the viewer that soon after her husband is dead and gone she is told she has cancer.  This is the key to commercials and episodic TV is similar you need to give a story that engages the viewer, often with back story so the viewer is glued to his or her seat waiting for the plot to unfold.  This commercial succeeds in creating a story that knocks you over and then offers the solution for Christians showing them they will get prayer and have their spiritual needs met.

The technology company I run is focused primarily on the only patented treatment of a side effect that approximately 65% of breast cancer chemotherapy treatment patients get called CIPN.  Approximately 35% of all chemotherapy patients get CIPN.  CIPN is one of the top reasons why patients cease chemotherapy.  We are clinically testing and then selling a solution that the market is starving for.  A market that is hungry for your solution especially when you have the only solution is the best product and market mix you can ever have.

In this two minute commercial that's what comes across clearly to the viewer, Cancer Treatment Centers of America is uniquely focused on the spiritual aspect of your treatment protocol.  No one else speaks to that audience and the commercial is a great example of how Cancer Treatment Centers of America does address that need.

When you add and discover benefits, not features of your product and uniquely extol them to your audience you increase the reasons one should buy from you.

Remember it is critically important to any DRTV, direct response TV or direct response television offer to have a believable story that hooks people right at the start of the commercial that's where this spot is brilliant. The story pulls you in and does so in seconds.

                                                   written by Brad Richdale Author

This story also appears at http://www.thefreelibrary.com/Self-Made+Multi-Millionaire,+Direct+Marketing+Expert+Brad+Richdale...-a019582605 anhttp://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685

If You Are In DRTV Take a Page Out Of Adam Sandler's Play Book

If you are in DRTV take a page out of Adam Sandler's play book and profit by his wisdom.

I wrote a story about the business genius of Adam Sandler and how he's always a hit on David Letterman, Jimmy Fallon, Jimmy Kimmel, or Jay Leno's shows.  I've also discussed this at Brad Richdale business.

I hope you enjoy it, http://bradrichdale.blogspot.com/2013/07/what-every-direct-marketer-can-learn.html

                                                written by Brad Richdale Author

This story is also available at http://bradrichdalewikipedia.blogspot.com/2014/07/make-more-more-money-with-facebooks.html and further commentary at www.amazon.co.uk/Brad-Richdale/e/B00JGCDFM8

Richard Branson On Being An ADHD High School Dropout And Billionaire At TED

This is a hilarious clip where DRTV genius Richard Branson, high school drop out at the age of 15 now Billionaire explains his lack of financial capability in business.

Regardless of the humor to this story he remains one of the most magnetic individuals of our time and certainly one of the most financially successful.

With my ADHD I can certainly identify with Richard and am thankful for my friend Joe Polish's introduction to Dr. Ned Hallowelll www.successwithsanity.com, a fellow graduate of Phillips Exeter for changing my life after 55 years of wondering why I'm so different than a normal people.

Go to Dr. Hallowell's website www.successwithsanity.com and learn about the correlation between Entrepreneurs and ADHD/ADD.

I've always found it fascinating that Richard Branson promoted the original PUNK band, the Sex Pistols who sang mockingly, "God Save The Queen" and the fact that the Queen later Knighted him Sir Richard Branson.


Further review and commentary at http://www.bizjournals.com/prnewswire/press_releases/2015/02/18/DC35046

                                                  written by Brad Richdale Author



This story also appears at http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685

Colin Farrell's Film Business Career--Dead Man Down Is Hands Down His Greatest DRTV Success

After Colin Farrell's over the top performance in the remake of Total Recall I thought he couldn't be any better in an action film I was wrong.

Dead Man Down is his best performance yet in his brilliant career. It was easy to sell this on DRTV.

                                             posted by Brad Richdale Author

Now You See Me With Morgan Freeman Will Be A DRTV Success Do Over $100 Million In 7 Days!

This is a great flick.

                                       written by Brad Richdale Author

Check Out the Cyvita.com DRTV Commercial-Close to Perfection

How To Make Money In Any DRTV Economy

How To Grow A DRTV Campaign Out Of Cash Flow

How To Forecast Your Success In DRTV

Expanding Your Market With Tony Little's Secret DRTV Breakthrough

Brad Richdale for: Brad Richdale Direct Response Marketing The New NINJA Is One Of The Greatest Direct Response Products Ever Sold by Brad Richdale

Let's face it some kitchen products are flimsy and are a poor direct response buying decision for the consumer.  The NINJA however is different. It's an amazing product because it does everything that is claimed in the Infomercial.  The Direct Response industry needs more products like this on a consistent basis.

One bad product hurts the Direct Response industry.

I believe that the NINJA will rival Ron Popeil's last product his Showtime Rotisserie grill.  Time will tell but I can't be more enthusiastic about the DRTV sensation the NINJA as it drives into retail globally.

                                   written by Brad Richdale copyright 2012 all rights reserved
                                 
this story also appears at http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685 and further commentary is at http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html