The DRTV Business by "Brad Richdale" ®: Brad Richdale for: Brad Richdale Direct Response Marketing The New NINJA Is One Of The Greatest Direct Response Products Ever Sold by Brad Richdale

Thursday, January 19, 2012

Let's face it some kitchen products are flimsy and are a poor direct response buying decision for the consumer. The NINJA however is different. It's an amazing product because it does everything that is claimed in the Infomercial. The Direct Response industry needs more products like this on a consistent basis.

One bad product hurts the Direct Response industry.

I believe that the NINJA will rival Ron Popeil's last product his Showtime Rotisserie grill. Time will tell but I can't be more enthusiastic about the DRTV sensation the NINJA as it drives into retail globally.

written by Brad Richdale copyright 2012 all rights reserved

this story also appears at http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685 and further commentary is at http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html

Brad Richdale ®

I'm an American Entrepreneur who has sold products globally through direct response marketing. I'm a proven veteran in front of the camera as an actor, and spokesperson and behind the camera as a writer, director, and producer. In 1987, I starred in a feature film based on my syndicated television show, Choice Cuts. (http://www.imdb.com/name/nm3934437/filmotype). I turned an investment of $100,000 to over $135,000,000 in gross revenues (all funded through internal cash flow), while winning two infomercial of the year awards ( 1996, 1997, National Infomercial Marketing Association). My infomercial held the longest number one spot for the decade of the 90’s (21 months, source: Infomercial Monitoring Service, Jordon Whitney Report) and eventually featured NFL Hall of Fame quarterback, Fran Tarkenton. I produced an incalculable number of millionaires and multi-millionaires globally as a result. I sold out on my first Home Shopping Network appearance. The Governor of Florida, the late Lawton Chiles recommended me as a specialist in turning around companies in a one hour conference call. My on-air sales made me the second largest shipper via UPS in the state of Florida behind the Home Shopping Network. I've filed multiple 13D's with the SEC and been part of a group that won a proxy fight and ousted all corporate officers (TAL: Talley Industries). My current project is the direct marketing of a patented health/sciences technology that I acquired from Red Polling the former three times CEO of Ford; my primary focus is on treating peripheral neuropathy in Oncology, AIDS, and Diabetes.

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