The DRTV Business by "Brad Richdale" ®: The Perfection of DRTV-AARP Every Short Form Spot Is Flawless by Brad Richdale Business

Thursday, February 2, 2012

The Perfection of DRTV-AARP Every Short Form Spot Is Flawless by Brad Richdale Business

One of the things that AARP does well is taking a subject as confusing as Medicare and Medicare Supplement coveragefrom "UNITED HEALTHCARE" and make it simple for anyone to understand. They also hit the hot buttons with emphasis both in the appearance of spokespeople and graphic reinforcement.

When the announcer closes the commercial with a call to action (CTA) you know why you should go to the phone right now and call for information. The spots air frequently on FOX NEWS and are 60 seconds in length. One of the best short form spots I've ever seen for a two step offer. I also discuss this at DRTV, direct marketing medical devices and at direct consumer medical device marketing.

written by Brad Richdale all rights reserved
this story also appears at Brad Richdale Book

Check out this story that's similar at http://www.thefreelibrary.com/Self-Made+Multi-Millionaire,+Direct+Marketing+Expert+Brad+Richdale...-a019582605

Brad Richdale ®

I'm an American Entrepreneur who has sold products globally through direct response marketing. I'm a proven veteran in front of the camera as an actor, and spokesperson and behind the camera as a writer, director, and producer. In 1987, I starred in a feature film based on my syndicated television show, Choice Cuts. (http://www.imdb.com/name/nm3934437/filmotype). I turned an investment of $100,000 to over $135,000,000 in gross revenues (all funded through internal cash flow), while winning two infomercial of the year awards ( 1996, 1997, National Infomercial Marketing Association). My infomercial held the longest number one spot for the decade of the 90’s (21 months, source: Infomercial Monitoring Service, Jordon Whitney Report) and eventually featured NFL Hall of Fame quarterback, Fran Tarkenton. I produced an incalculable number of millionaires and multi-millionaires globally as a result. I sold out on my first Home Shopping Network appearance. The Governor of Florida, the late Lawton Chiles recommended me as a specialist in turning around companies in a one hour conference call. My on-air sales made me the second largest shipper via UPS in the state of Florida behind the Home Shopping Network. I've filed multiple 13D's with the SEC and been part of a group that won a proxy fight and ousted all corporate officers (TAL: Talley Industries). My current project is the direct marketing of a patented health/sciences technology that I acquired from Red Polling the former three times CEO of Ford; my primary focus is on treating peripheral neuropathy in Oncology, AIDS, and Diabetes.

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