Here's a great DRTV and direct response story that ABC in Austin, KVUE and ABC in Houston KTRK aired on Global Photon's technology.
This story also found http://www.kvue.com/story/news/health/2014/10/15/lighttherapybreastcancer/17321915/
written by Brad Richdale
Tuesday, November 11, 2014
Sunday, October 5, 2014
What Every DRTV Entrepreneur Can Learn From "Brian Grazer" And Ron Howard's The Good Lie By Brad Richdale
I wrote an article that is particularly important for Entrepreneurs to be aware of, namely trends. The trend in Hollywood right now is that faith based films are doing huge numbers and making a lot of money.
Brian Grazer and Ron Howard know that faith based family films aren't just doing well at the box office, they are also doing well in Pay Per View, DVD sales and of course DVD rentals. Faith based films are a trend that great Hollywood producers can't ignore. If you are in DRTV or direct response you must be aware when trends exist and capitalize of those trends. You can only do this by being aware and inquisitive at all times.
Their new film, THE GOOD LIE with Reese Witherspoon is facing off against Nic Cage starring in LEFT BEHIND. The full story and trailer for THE GOOD LIE is here http://bradrichdalewikipedia.blogspot.com/2014/10/news-for-reese-witherspoon-brian-grazer.html
By Brad Richdale Author
Brian Grazer and Ron Howard know that faith based family films aren't just doing well at the box office, they are also doing well in Pay Per View, DVD sales and of course DVD rentals. Faith based films are a trend that great Hollywood producers can't ignore. If you are in DRTV or direct response you must be aware when trends exist and capitalize of those trends. You can only do this by being aware and inquisitive at all times.
Their new film, THE GOOD LIE with Reese Witherspoon is facing off against Nic Cage starring in LEFT BEHIND. The full story and trailer for THE GOOD LIE is here http://bradrichdalewikipedia.blogspot.com/2014/10/news-for-reese-witherspoon-brian-grazer.html
By Brad Richdale Author
Saturday, July 19, 2014
FACEBOOK CONNECT And Frank Kern Make It Easy For Advertisers to Make Money (NASDAQ:FB) by "Brad Richdale"
Frank Kern recently sat down with Andy Jenkins and his partner to review how they've made a lot of money fast on FACEBOOK NASDAQ: FB .
Facebook is now following you all over the internet to see what you're buying (that's creepy but it's the world we live in).
With years of sending direct mail as a core part of my lifetime resume of direct marketing and direct sales we always focused first and foremost on the lists we were testing versus our target buyer. Now FACEBOOK (NASDAQ:FB) is doing that electronically.
They're even guaranteeing your acquisition cost much like the Google Display Network (something you should learn from my friend Perry Marshall). This is critically important for DRTV and direct response TV advertisers and marketers.
There's a lot of great information in this video and you should take notes and watch it three times in three days to get the full effect especially if like me you have ADHD.
Frank Kern missed his calling as a stand up comedian.
written by Brad Richdale
Facebook is now following you all over the internet to see what you're buying (that's creepy but it's the world we live in).
With years of sending direct mail as a core part of my lifetime resume of direct marketing and direct sales we always focused first and foremost on the lists we were testing versus our target buyer. Now FACEBOOK (NASDAQ:FB) is doing that electronically.
They're even guaranteeing your acquisition cost much like the Google Display Network (something you should learn from my friend Perry Marshall). This is critically important for DRTV and direct response TV advertisers and marketers.
There's a lot of great information in this video and you should take notes and watch it three times in three days to get the full effect especially if like me you have ADHD.
Frank Kern missed his calling as a stand up comedian.
written by Brad Richdale
Tuesday, April 8, 2014
The Direct Marketing Of The Film Heaven Is Real Starring Greg Kinnear
The marketing for Heaven Is Real has been excellent. The producers have taken the lessons learned from Mel Gibson's Passion of the Christ and have been selling out seats long in advance.
Here's the amazing true story on the 700 Club, another indication of great direct marketing.
The conversation he has with Jesus is amazing. Greg Kinnear is as usual brilliant as the co-star of the film.
written by Brad Richdale Author
Here's the amazing true story on the 700 Club, another indication of great direct marketing.
The conversation he has with Jesus is amazing. Greg Kinnear is as usual brilliant as the co-star of the film.
written by Brad Richdale Author
Saturday, September 21, 2013
NEWS FOR PERRY MARSHALL: How To Cut Your On-Line Ad Budget By 70% And Increase Sales
Perry Marshall just sent me a fascinating email about one of his customers who slashed their on line advertising budget by 70% and increased sales in the process. This interview is just 17 minutes and will change the course of your on line advertising and maximize results fast.
Get on Perry's mailing list, it will help you. Just go to www.perrymarshall.com. Reducing your budget while increasing response is critically important in order to succeed in any direct response tv, drtv, or direct response television offer.
written by Brad Richdale Author
This story is also found at http://www.bizjournals.com/prnewswire/press_releases/2015/02/18/DC35046 and further commentary is at https://en.wikipedia.org/wiki/Spruce_Creek_High_School
This story is also found at http://www.bizjournals.com/prnewswire/press_releases/2015/02/18/DC35046 and further commentary is at https://en.wikipedia.org/wiki/Spruce_Creek_High_School
Wednesday, August 28, 2013
"Cancer Treatment Centers of America", DRTV and Direct Response Marketing by "Brad Richdale"
Today I was watching TV and saw an ad from Cancer Treatment Centers Of America. The ad was produced to insert within programs like the 700 Club. Typically time within these programs which are paid programs isn't that expensive in terms of cost per thousand (CPM).
Cancer Treatment Centers of America, (the account is represented by a friend of mine) did a commercial completely devoted to the spiritual aspect of prayer for healing specifically targeting Christians. The story of the woman in the commercial really gets your attention as she tells the viewer that soon after her husband is dead and gone she is told she has cancer. This is the key to commercials and episodic TV is similar you need to give a story that engages the viewer, often with back story so the viewer is glued to his or her seat waiting for the plot to unfold. This commercial succeeds in creating a story that knocks you over and then offers the solution for Christians showing them they will get prayer and have their spiritual needs met.
The technology company I run is focused primarily on the only patented treatment of a side effect that approximately 65% of breast cancer chemotherapy treatment patients get called CIPN. Approximately 35% of all chemotherapy patients get CIPN. CIPN is one of the top reasons why patients cease chemotherapy. We are clinically testing and then selling a solution that the market is starving for. A market that is hungry for your solution especially when you have the only solution is the best product and market mix you can ever have.
In this two minute commercial that's what comes across clearly to the viewer, Cancer Treatment Centers of America is uniquely focused on the spiritual aspect of your treatment protocol. No one else speaks to that audience and the commercial is a great example of how Cancer Treatment Centers of America does address that need.
When you add and discover benefits, not features of your product and uniquely extol them to your audience you increase the reasons one should buy from you.
Remember it is critically important to any DRTV, direct response TV or direct response television offer to have a believable story that hooks people right at the start of the commercial that's where this spot is brilliant. The story pulls you in and does so in seconds.
written by Brad Richdale Author
This story also appears at http://www.thefreelibrary.com/Self-Made+Multi-Millionaire,+Direct+Marketing+Expert+Brad+Richdale...-a019582605 anhttp://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685
Cancer Treatment Centers of America, (the account is represented by a friend of mine) did a commercial completely devoted to the spiritual aspect of prayer for healing specifically targeting Christians. The story of the woman in the commercial really gets your attention as she tells the viewer that soon after her husband is dead and gone she is told she has cancer. This is the key to commercials and episodic TV is similar you need to give a story that engages the viewer, often with back story so the viewer is glued to his or her seat waiting for the plot to unfold. This commercial succeeds in creating a story that knocks you over and then offers the solution for Christians showing them they will get prayer and have their spiritual needs met.
The technology company I run is focused primarily on the only patented treatment of a side effect that approximately 65% of breast cancer chemotherapy treatment patients get called CIPN. Approximately 35% of all chemotherapy patients get CIPN. CIPN is one of the top reasons why patients cease chemotherapy. We are clinically testing and then selling a solution that the market is starving for. A market that is hungry for your solution especially when you have the only solution is the best product and market mix you can ever have.
In this two minute commercial that's what comes across clearly to the viewer, Cancer Treatment Centers of America is uniquely focused on the spiritual aspect of your treatment protocol. No one else speaks to that audience and the commercial is a great example of how Cancer Treatment Centers of America does address that need.
When you add and discover benefits, not features of your product and uniquely extol them to your audience you increase the reasons one should buy from you.
Remember it is critically important to any DRTV, direct response TV or direct response television offer to have a believable story that hooks people right at the start of the commercial that's where this spot is brilliant. The story pulls you in and does so in seconds.
written by Brad Richdale Author
This story also appears at http://www.thefreelibrary.com/Self-Made+Multi-Millionaire,+Direct+Marketing+Expert+Brad+Richdale...-a019582605 anhttp://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=47286685
Friday, August 23, 2013
Direct Response Marketing, DRTV, Search Marketing, Content Marketing, Opt In Marketing, Senator Fred Thompson
This is one of the best DRTV commercials that is currently on the air. Former Senator and Presidential candidate (along with star of Law and Order), Fred Thompson is the near perfect pitch man for this reverse mortgage offer from AAG.
Note that he is trustworthy, believable, and his pacing is perfect. It's too bad his Presidential campaign wasn't successful.
The only element missing and it's a big one is URGENCY.
written by Brad Richdale Author
Note that he is trustworthy, believable, and his pacing is perfect. It's too bad his Presidential campaign wasn't successful.
The only element missing and it's a big one is URGENCY.
written by Brad Richdale Author
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