The DRTV Business by "Brad Richdale" ®: The Difference In Response In Selling DRTV Features Versus Benefits

Friday, January 4, 2013

A lot of folks misunderstand the difference between selling features versus benefits.

Focusing on benefits will help you close more sales in direct response TV, direct mail and direct marketing.

I just did a story in my direct marketing medical devices blog that is entertaining and informative, check it out http://directmarketingmedicaldevices.blogspot.com/2013/01/comparing-cialas-tv-ad-vs-axiron-tv-ad.htmlhttp://directmarketingmedicaldevices.blogspot.com/2013/01/comparing-cialas-tv-ad-vs-axiron-tv-ad.html
written by Brad Richdale
copyright 2013 all rights reserved

Brad Richdale ®

I'm an American Entrepreneur who has sold products globally through direct response marketing. I'm a proven veteran in front of the camera as an actor, and spokesperson and behind the camera as a writer, director, and producer. In 1987, I starred in a feature film based on my syndicated television show, Choice Cuts. (http://www.imdb.com/name/nm3934437/filmotype). I turned an investment of $100,000 to over $135,000,000 in gross revenues (all funded through internal cash flow), while winning two infomercial of the year awards ( 1996, 1997, National Infomercial Marketing Association). My infomercial held the longest number one spot for the decade of the 90’s (21 months, source: Infomercial Monitoring Service, Jordon Whitney Report) and eventually featured NFL Hall of Fame quarterback, Fran Tarkenton. I produced an incalculable number of millionaires and multi-millionaires globally as a result. I sold out on my first Home Shopping Network appearance. The Governor of Florida, the late Lawton Chiles recommended me as a specialist in turning around companies in a one hour conference call. My on-air sales made me the second largest shipper via UPS in the state of Florida behind the Home Shopping Network. I've filed multiple 13D's with the SEC and been part of a group that won a proxy fight and ousted all corporate officers (TAL: Talley Industries). My current project is the direct marketing of a patented health/sciences technology that I acquired from Red Polling the former three times CEO of Ford; my primary focus is on treating peripheral neuropathy in Oncology, AIDS, and Diabetes.

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