Wednesday, October 7, 2015

DONALD TRUMP DACA DEPORTATIONS SET TO BEGIN: The King Of Direct Marketing and DRTV Is He About To Win?

Donald Trump is the greatest promoter of all time and the most brilliant direct marketer ever. This guy got paid over $200 million to run his own infomercial during prime time.  That's brilliant!

Watching Donald Trump run for President has been amazing, amusing, shocking and often surreal.

You couldn't turn the TV set on in August without seeing him wage war against the World and Republican Party without spending a dime in media.

He dominated TV nationally because we were all engaged in a real life reality series.

Why has he been so successful?  It's simple people are pissed off and if the Republicans don't nominate him chances are they'll nominate world famous neurosurgeon Dr. Ben Carson.

I actually think that Charlie Gasparino of Fox News and Fox Business News has called the reason Donald Trump will walk away...he's cheap.  Even though Donald Trump says he's self funding he still hasn't mobilized the necessary ground troops with a $200 million check and he dropped the bombshell Sunday when he said if he faded in the polls he'd drop out.

To me the king of all DRTV and media dropped his glove and said, here's my exit strategy, "if I drop in the polls I'll go back to work."

I like Trump because he's created the greatest pitch ever in politics, he's telling people he can't be bought, but can he stomach the expense of writing the big check of $200 million to open offices and then go to work staffing a full fledged campaign?  I'm like Charlie Gasparino, I doubt it. It's almost like he wants to implode just so he can save face and avoid writing that huge check.

                                             written by Brad Richdale

Sunday, February 1, 2015

Tuesday, December 16, 2014

The Near Perfect Press Release for DRTV by Brad Richdale

This is the near perfect press release we issued when I bought 9 percent of Stokely.

Study it.  The Anderson Group's writers did a great job in putting it together which opened the door for many interviews.

Study the near perfect structure from the headline to the finish,

                                                   written by Brad Richdale

Sunday, October 5, 2014

What Every DRTV Entrepreneur Can Learn From "Brian Grazer" And Ron Howard's The Good Lie By Brad Richdale

I wrote an article that is particularly important for Entrepreneurs to be aware of, namely trends.  The trend in Hollywood right now is that faith based films are doing huge numbers and making a lot of money.

Brian Grazer and Ron Howard know that faith based family films aren't just doing well at the box office, they are also doing well in Pay Per View, DVD sales and of course DVD rentals.  Faith based films are a trend that great Hollywood producers can't ignore. If you are in DRTV or direct response you must be aware when trends exist and capitalize of those trends. You can only do this by being aware and inquisitive at all times.

Their new film, THE GOOD LIE with Reese Witherspoon  is facing off against Nic Cage starring in LEFT BEHIND.  The full story and trailer for THE GOOD LIE is here

                                                     By Brad Richdale Author

Saturday, July 19, 2014

FACEBOOK CONNECT And Frank Kern Make It Easy For Advertisers to Make Money (NASDAQ:FB) by "Brad Richdale"

Frank Kern recently sat down with Andy Jenkins and his partner to review how they've made a lot of money fast on FACEBOOK NASDAQ: FB .

Facebook is now following you all over the internet to see what you're buying (that's creepy but it's the world we live in).

With years of sending direct mail as a core part of my lifetime resume of direct marketing and direct sales we always focused first and foremost on the lists we were testing versus our target buyer.  Now FACEBOOK (NASDAQ:FB) is doing that electronically.

They're even guaranteeing your acquisition cost much like the Google Display Network (something you should learn from my friend Perry Marshall). This is critically important for DRTV and direct response TV advertisers and marketers.

There's a lot of great information in this video and you should take notes and watch it three times in three days to get the full effect especially if like me you have ADHD.

Frank Kern missed his calling as a stand up comedian.

                                                    written by Brad Richdale

Tuesday, April 8, 2014

The Direct Marketing Of The Film Heaven Is Real Starring Greg Kinnear

The marketing for Heaven Is Real has been excellent.  The producers have taken the lessons learned from Mel Gibson's Passion of the Christ and have been selling out seats long in advance.

Here's the amazing true story on the 700 Club, another indication of great direct marketing.

The conversation he has with Jesus is amazing.  Greg Kinnear is as usual brilliant as the co-star of the film.

                                                written by Brad Richdale Author