Friday, August 23, 2013

Direct Response Marketing, DRTV, Search Marketing, Content Marketing, Opt In Marketing, Senator Fred Thompson

This is one of the best DRTV commercials that is currently on the air.  Former Senator and Presidential candidate (along with star of Law and Order), Fred Thompson is the near perfect pitch man for this reverse mortgage offer from AAG.

Note that he is trustworthy, believable, and his pacing is perfect.  It's too bad his Presidential campaign wasn't successful.

The only element missing and it's a big one is URGENCY.

                                          written by Brad Richdale Author